MarinaTex has developed an innovative bioplastic designed to replace specific single-use plastic films used in packaging, consumables, and food products. Made entirely from natural ingredients, the material offers a sustainable and fully biodegradable alternative to traditional plastics.
Created by founder Lucy Hughes, MarinaTex is derived from fish skins and scales—waste materials from the fishing industry known for their flexibility and strength. With the industry generating over 50 million tonnes of waste annually, MarinaTex transforms this byproduct into a valuable, eco-friendly resource.
The logo symbolizes the connection between sea and earth, reflecting the material’s origin from marine waste and its ability to biodegrade naturally, completing a sustainable life cycle.
Two packaging approaches have been developed:
Primary Branding: Used when MarinaTex presents its own identity, featuring geometric elements from the logo that can form dynamic, brand-consistent patterns.
Secondary Branding: Designed for partnerships where MarinaTex supports another primary brand. This version adopts a neutral look while maintaining subtle brand presence and sustainability cues, with the logo serving as an icon for biodegradable products.
A proposed digital campaign would focus on education and engagement—sharing sustainability tips, guidance on proper disposal, and insights into eco-conscious living. This approach would strengthen MarinaTex’s relationship with consumers while reinforcing its environmental mission.
A physical campaign would engage consumers by inviting them to plant the bioplastic, allowing them to witness its natural decomposition and understand its minimal environmental impact.
MarinaTex embodies the future of sustainable design; transforming waste into a valuable resource while educating and inspiring consumers to make environmentally conscious choices. Through its innovative material, thoughtful branding, and engaging campaigns, MarinaTex not only replaces single-use plastics but also redefines how sustainability can be communicated and experienced.
MarinaTex embodies the future of sustainable design; transforming waste into a valuable resource while educating and inspiring consumers to make environmentally conscious choices. Through its innovative material, thoughtful branding, and engaging campaigns, MarinaTex not only replaces single-use plastics but also redefines how sustainability can be communicated and experienced.